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Movado Red Label™ Mechanical Watch Series

February 22nd, 2010 article

Movado Red Label™ Mechanical Watch Series

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Movado is a famous Swiss watch brand, also one of the world’s top watch manufacturers, world-renowned for its iconic Museum ® dial and very modern aesthetic designs. Since its founding in La Chaux-de-Fonds in 1881, Movado has received more than 100 patents and 200 international awards for its artistic and innovative watch design. From the early Polyplan watch with the revolutionary three in-planes arrangement in the arc shaped case that fits the crook of arm to the Kingmatic automatic watch series that driven by auto plate in the 1950s, Movado watches have been known for their unique beauty and timeless design.

 

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In all of the designs of Movado, the most dazzling one ought to be the Museum ® watch, its legendary dial is still being considered as an example of modernist design. No numeral is indicated on the dial, only a single dot at 12 ‘clock position, which is a symbol of the midday sun, this watch is designed by Bauhaus artist, Nathan George Horwitt in 1947. Because of its unprecedented design in the history of watch-making, the Horwitt dial was selected as the permanent art collection of New York Museum of Modern Art in 1960, the first dial to be so honored in history. Today, Movado watches have been collected by famous museums around the world, and this iconic dial has stood out from a variety of well-known watches.

 

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Movado in Esperanto means “keep on moving forever”, the company chose this name in 1905, which has proved to be a prophetic choice. Today, while eulogizing its legendary Museum® dial and modern aesthetic design, Movado also continues to manufacture high-quality Swiss watches. In 2008 fall, Movado for the first time introduced the very popular Red Label series of mechanical watches with the original Swiss self-winding mechanical movement and the Museum dial. This series has used a lot of Swiss automatic movements elaborately inset with 25 gems, as well as specially designed automatic plate with a red “M” logo which is clearly visible through the sapphire crystal back cover. The exquisite red letters on the dial highlight the uniqueness of the Red Label series. the Red Label series is only sold in the exclusive Movado stores in the United States and some designated retail stores in China.

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