The Watch Shop Is A Cinema
When I was browsing the Viktor & Rolf website, I thought of the words that Wang had told me ten years ago that “A watch shop should be filled with a vast array of beautiful and fine things”. Wang is the Store Manager of my shop in Shanghai, when I was making a tour of that shop he told me that, encouraging me to bring in more good brands. At that time, one of my bosses had retailed me a saying of the founder of the watch chain store with interest that “A shop is a cinema!” When he said this he retailed it with great respec, so I bear them in mind till now.
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Several years ago, I went on a business trip to visit the Tourenau watch stores in New York and Las Vegas. As a foreigner, I knew my feelings were subjective and objective as well. This is the largest chain stores in the United States, not only its shop area. I remembered how shocked I felt when I was first there. As an insider of this industry, I had never been attracted by any comprehensive retail store besides exclusive stores before. The American people’s great proficiency in Integrated Marketing Communication really compensates for the fact that they aren’t blue-blooded aristocracy.
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